Do not listen to the ‘nay sayers,’ there is nothing wrong with working a nine to five job. I believe that when you find the right job that meets your qualifications, there is plenty of money to be made and benefits to be had. With that being said, I also believe that making sure you have a legitimate side hustle is just as important. I emphasize legitimate because, please do not be that person out here scamming people out of money, so you can get rich quick (let’s not act like we don’t know a couple of Joanne’s in the streets). I knew I wanted to build my own brand and eventually work for myself, after working hourly jobs in high school and college. I would come home after a long days work and complain to my mother about how rude customers were and how my bosses treated me unfairly. My mom would tell me “Jade, it’s going to be like that where ever you go, unless you start your own business,” and that my friends, stuck with me.
I went to college and studied Journalism and Mass Communication. I was able to learn all of the key elements to building my own brand in this new age (might I add that we are in an era where everyone is self-made in some kind of way, and we have the ability to organically market ourselves through social media and become entrepreneurs in this very moment). I learned how to write (for my lovely blog), take professional photos and professionally edit videos (to be visually appeasing to my followers) and all the details behind marketing a brand. Of course, sitting in these classes were very tedious and annoying at times, but I took the knowledge I needed and your girl ran with it.
Now granted, I do believe everything happens for a reason. As a senior in college, I got a job working at a luxury hotel restaurant as a hostess. It was a very easy job that paid well (at least to a college students standards). I was able to be around successful business owners and CEO’s discussing business deals at their tables. Something in me said, “That’s going to be you one day.” God placed me in that situation to at least see people that were actually doing the damn thing and try to motivate me to start building my own brand.
My last semester of college, I found myself on Indeed applying for marketing jobs. I applied for over 20 positions. I looked at the requirements, saw if I fit the description and researched the salary, that was the daily routine. There was no passion behind what I was doing, I needed a job to make a living, so that’s what I was searching for. It wasn’t until I started my YouTube channel, blog and online store that I felt like that was my calling. I always had a passion for creating, so I figured why not talk about what you love, help others and capitalize off of it?
Don’t get it twisted, I still am working my nine to five as well, but Judicious Jade is the baby that I am nurturing and will raise to one day be a successful empire. In building your own brand, I have learned that the keys are dedication, consistency, networking, creativity and always finding ways to learn new things to make your brand even better (you can never know too much). I look forward to building and taking ya’ll along with me in the process!